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Our Story

Our Story

Our Story

We are a group of people who loves fashion and learned fashion design for years. We founded this brand in July 2021, the graduation year, after the world’s big epidemic. Jenny (the co founder) knows she should do something. In order to add some income for the family, when Jenny was a child, her mother sew clothes for others to earn some money. Jenny graduated in 2021 when the epidemic broke out. She helped in her mother’s shop, but within a few days she find that the clothes made in the traditional way fits but have no sense of fashion. Jenny have always had a special feeling for unique design since she was a child. If she make some clothing herself, it must have her own brand and characteristics. Since then, Jenny gathered a few friends who graduated from design.
Everyone of us loves animation, originality, and hand-painting, so we decided to create our own brand- HOO. Incorporating elements from various cultures, we designed romantic, fresh or smart printed versions, which are printed on our shirts. We care about Earth and environment. In our clothing, we show that heart-felt thoughts in details. We use fabrics that are more breathable, and can meet the color requirements of printing. The recycled fiber that made from more eco-friendly material (including plastic bottle) is to show that. And on how we print our designs without pollution, we use digital textile printing. The digital textile printing is more about one of prints and personalization, and with the progress of technology and changes in consumer behavior and the endless design variety. On top of that, it is a sustainable production with no pollution, and very low carbon footprint.

Digital textile printing allows us to bring new designs to market faster. Digital printing allows us to bring new designs to customers much quicker, allowing us to move from concept to finished pieces in a fraction of the time. So far, we have many collections with different painting styles. 
Every type of fabric has been tested over a thousand times to make sure you are comfortable, confident, loved with it. We care about this planet as much as we care about you.
 We hope to create a comfortable environment for our customer and protect this world at the same time.  We’re proud of what we’ve achieve so far. And we couldn’t be more excited about what’s yet to come. With continuous growth and ongoing development, we look forward to becoming a more zero waste and sustainable fashion brand. We would love to remind you that taking a small step would make differences to protect the world, and we would invite you to join us.

Our goal is always to provide our customers with stunning, high quality but eco-friendly fashion products and sought to replace the kitschy and poorly-fitting casual shirts with a more stylish alternative for professional and casual wear. We care about this planet as much as we care about you. We hope to create a comfortable environment for our customer and protect this world at the same time. 

Our warehouse located in CA, US and our Manufacture in GZ, China. At Hooshopin, we do everything ourselves, from sourcing and warehousing ingredients to manufacturing to shipping to marketing and sales. Every type of fabric has been tested over a thousand times to make sure you are comfortable, confident, loved with it. This is us, devoting ourselves to more environmentally-friendly materials and technologies, making each piece of products healthier, safer, more skin-friendly. 

We’re proud of what we’ve achieve so far. And we couldn’t be more excited about what’s yet to come. With continuous growth and ongoing development, we look forward to becoming a more zero waste and sustainable fashion brand. We would love to remind you that taking a small step would make differences to protect the world, and we would invite you to join us.

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